How much is a great brand really worth? It's a question that investors should care about, because strong brands can translate ...

Warhol did it. Dali did it. But outside of the luxury business, few contemporary artists are getting into bed with brands. Tim Cumming sets out to build up a picture of how artists and brands may work ...

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

It's more important than ever for big brands and startups alike to understand the media landscape they operate in.

Happy butterscotch pudding day from the wBW team! We’ve put together the freshest news from our good industry.

Brand Africa in partnership with Gina Din Group has announced Safaricom the Kenyan telecommunications brand as the number 1 ...

Top venture capitalists reveal the most promising AI startups of 2024, highlighting companies in fintech, health, and ...

Vector Group Ltd. (NYSE: VGR ... manufactures and sells some of the world’s best-known brands in over 130 markets worldwide – including Winston and Camel (outside the U.S.), as well as MEVIUS and LD.

Dr. Frank Mathias, Chief Executive Officer of OXB, commented: “The launch of our new brand identity reinforces ... with some of the world's most innovative pharmaceutical and biotechnology companies, ...

Created by the likes of Tag Heuer, Garmin and more, these best golf watches are essential for players seeking to get better ...

Marine energy infrastructure solutions company Höegh LNG announced it has rebranded as Höegh Evi in a move that reflects its ...

Some of those changes have, of course, been more welcome than others, but few have been actively harmful. The risk, though, ...