Even as it keeps working to catch up with demand for the massively popular X100VI, Fujifilm has been on a steady cadence of releasing new cameras. The X-T50 was announced in May, and it was the ...

Fuji Xerox says it plans to expand its business worldwide under 'a new original brand' called Fuji Business Innovation. Fujifilm’s 58-year partnership with Xerox, which allows the Japanese film ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...

such as Fuji Reala 500D and Fuji Superia 100, have been discontinued in real life. There is also a range of frames to give your photos an extra edge when you post them online. This app might ...

Fujifilm has just announced its latest mirrorless camera, the Fujifilm X-M5. It’s smaller than you might expect for a camera that has interchangeable lenses, and it has new features. I’ve ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...

The Fujifilm XM5 and XE4 look quite different but cost exactly the same, with the former aimed primarily at smartphone upgraders and vloggers and the latter at more traditional photo-enthusiasts who ...

Fujifilm are well-known for their traditional approach to design, with the vast majority of their APS-C and medium format models resembling classic cameras from the past. Aperture rings adorn most ...

Fujifilm X-M5, XC15-45mm lens at 45mm. The X-M5 is a discrete camera to use and the vari-angle touch monitor makes street photography simple. The exposure was 1/170sec at f/5.6 and ISO 500.

SmallRig has just released an accessory ecosystem for the Fujifilm X-M5 camera, all of which are now available to pre order. The new kit includes cages, hand straps, and thumb grips to help make ...

Scorching summer temperatures in Japan lingered into October. Japan's Mount Fuji has finally regained its signature snowcap following a record-breaking period during which its peak remained bare.