Batman and Barbie have teamed up for an unexpected ... week and are already available to pre-order through Mattel Creations.

Poison Ivy and Harley Quinn, or Harlivy as they are known to fans, got the full Barbie makeover when their dolls were revealed by Mattel last week, to mark the 85th anniversary of Batman.

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

The head of toymaker Mattel has been saying for years that movies would help the company revive sluggish sales. The company's latest results show just how much help is needed. Barbie billings ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

She never thought she’d end up in a legal battle with toy giant Mattel as popularity for its signature “Barbie” products surges following the 2023 film about the iconic doll. “I didn’t t ...

"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably). It’s no secret that Mattel laughed all the way to the bank last year thanks to the humongous box office ...

Mattel has released its first Deepavali Barbie just in time for the Festival of Lights, which falls on Oct 31 in Singapore and Malaysia. The doll went on sale on Oct 3 exclusively to Barbie ...

Mattel has launched a new Barbie doll just in time for Deepavali (also known as Diwali), which falls on Oct 31 in Singapore. Called the Diwali Barbie Doll, she also happens to be Mattel's first ...