The XCD 20-35mm F3.2-4.5 E provides a 16-27mm equivalent field of view in full-frame terms. Hasselblad suggests it's a great ...

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Hasselblad is rumored to be making a big addition to its lens lineup next month. According to one trusted source, the Swedish ...

The popular compact film camera from the sixties is ready to live a second life as a redesigned and perfected version thanks ...

Meike is excited to announce the launch of its latest innovation, the 35mm F2.0 Full Frame Autofocus Portrait Lens, now available for Sony E mount, Nikon Z mount, and L mount cameras. This ...

Nikon’s acquisition of RED Digital Cinema in March has had the filmmaking world buzzing with anticipation, and now, we’re beginning to see the ' Nikon effect'.

The new Nikon Z 50mm f/1.4 is available to order now for a retail price of $496.95 / £499 / AU$929. By submitting your ...

The lens is at home with any Z-series camera, including those with APS-C sensors, where it has a 75mm equivalent field of ...

Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

Nikon India has expanded the Nikkor lens lineup with its new Nikkor Z 50mm f/1.4 lens for its full-frame, FX-format cameras. The lens is compatible with the company’s Z mount mirrorless cameras.