Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

At IBC 2024 in Amsterdam, I caught up with SIGMa to have a look at a prototype of their 28-45mm T2 Cine zoom lens that has AF ...

Take a look at the Viltrox LUNA 42-420mm T5.6 Cine Zoom lens, a powerful large format lens with a 10x zoom and constant T5.6 ...

filling in the gaps in the lens market unfulfilled by first-party camera brands like Sony and Nikon. And with the latest rumors of a new zoom lens joining the market, Tamron continues to fill various ...

Hasselblad has unveiled its first 'Exclusive' zoom lens for its XCD lineup, the XCD 20-35mm f/3.2-4.5 E, designed for its ...

E from Hasselblad is the first lens in the Exclusive series and is said to offer the highest optical performance.

the Resolve Optics Model 357 lenses provide true High Definition (HD) images over an unrivalled 10x zoom range. Benefiting from specialist non browning glasses - Model 357 lenses produce clear sharp ...

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi ...

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

Hasselblad has dropped a new lens that marks two big firsts. The Hasselblad XCD 20-35E is both the company's first ever ultra ...

Canon has announced its new RF 28-70mm F2.8 IS STM lens, a light and compact mid-range zoom with a constant F2.8 aperture. According to Canon, the lens is designed for both photo and video use and ...

The new Z 6 III is less than half the price of a Z 9, but it offers many of the same features with a few twists of its own.