Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

Last month, Sigma announced that it is developing a cinema version of the 28-45mm F/1.8 Art lens. The new lens will be the company’s first cine lens with autofocus. A prototype of the lens was ...

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

At IBC 2024 in Amsterdam, I caught up with SIGMa to have a look at a prototype of their 28-45mm T2 Cine zoom lens that has AF ...

Viltrox has shown its new LUNA 42-420mm T5.6 Zoom at IBC 2024 in Amsterdam. The LUNA 42-420mm T5.6 Zoom joins the 30-300mm T4 ...

Take a look at the Viltrox LUNA 42-420mm T5.6 Cine Zoom lens, a powerful large format lens with a 10x zoom and constant T5.6 ...

Canon has announced its new RF 28-70mm F2.8 IS STM lens, a light and compact mid-range zoom with a constant F2.8 aperture. According to Canon, the lens is designed for both photo and video use and ...

Sigma's new lens is a slightly different prospect, favoring those that typically like to zoom a little closer. You lose the ...

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi ...

Canon has announced a new multi-purpose standard zoom lens for its full-frame mirrorless cameras, the RF 28-70mm F2.8 IS STM.

B&H is pleased to share the new arrival of Canon's third lens of 2024, the RF 28-70mm f/2.8 IS STM for full-frame and APS-C ...

Hasselblad has dropped a new lens that marks two big firsts. The Hasselblad XCD 20-35E is both the company's first ever ultra ...