Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

If you had any hope normal people would come into his administration to do normal things, that wishful thinking hasn’t ...

Pioneer Howard Rosenstein came to Israel with $500 and found a life of adventure, innovation and, oddly, music.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Are you feeling tired of cumbersome steps when creating a brand logo yourself? Optimize an AI tool to lend you a hand in this ...

Their fight is a tale of two tiger logos, with Tigeraire claiming its established trademark is being infringed upon by Sun ...

Last week, users noticed a new MSN logo in Microsoft Edge, making many believe the old MSN is returning. Articles on the ...

The stylish all-electric lightweight motorcycle is targeting a new niche that is becoming increasing popular: Affordable, ...

Created by Pentagram partner Harry Pearce, the new visual identity was shaped around the concept of "one brand, one ...

New to Kayo? Get your first month for just $1. Limited time offer. The Crows officially unveiled their new logo last week ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...